No, it's not a hot new sushi restaurant or Japanese beer.
Musunahi -- familiar to Web denizens enamored with the spooky, suspicious and bizarre -- is the Web site otherwise known as the Museum of SuperNatural History, and DreamWorks Studios sees feature potential there.
The museum's curator, Ernest Lupinacci, considers his creation a "transmedia brand" designed to "be to the paranormal world what National Geographic is to the real world."
Lupinacci, who will executive produce the film project, described Musunahi as "a multimedia brand whose purpose is to study, protect, explore and explain the unexplainable.
DreamWorks is talking to writers about how best to turn the lunatic-fringe material into a screenplay, which would center on the curator of a covert organization known as the Museum of SuperNatural History who must seek out and protect the world's best-kept secrets.
"The inherent drama, action and adventure of that mission -- especially from a storytelling point of view -- is that every time we shatter or even question an accepted belief, we have the potential to answer the eternal question, why are we here?" Lupinacci said.
Walter Parkes and Laurie MacDonald, who are producing the DreamWorks projects "Dinner for Schmucks" and "Motorcade," will produce the Musunahi feature. The project falls under Parkes/MacDonald's partnership with Imagenation Abu Dhabi, launched in October to provide financing for the development of film projects under a $10 million revolving fund. Last week, the producers inaugurated the fund when DreamWorks picked up rights to "Eat, Sleep, Poop: A Common Sense Guide to Your Baby's First Year" for them.
The site's focus on the otherworldly and conspiracy-minded includes such hot topics as the lost city of Atlantis and the origins of the Pyramids, the Sphinx and Stonehenge.
"On any given day, another ancient temple is uncovered by Google Earth and NASA telescopes come closer to finding intelligent life in the galaxy," Lupinacci said. "Science is on the verge of cloning extinct creatures, and man and machine are approaching the so-called singularity. These sorts of things all contribute to the enduring fascination and universal appeal of this subject matter. The supernatural is ultimately 'the make-believe you can believe in.' "
Repped by CAA and Mosaic, Lupinacci has been a creative director at Nike and ESPN.